“What’s My Line” game show ends, marking early decisions to end prime time game shows for business reasons

“What’s My Line?” was a popular American game show that featured four celebrity panelists who would question contestants to determine their occupations. They were only allowed to ask questions that had the answer “yes” or “no” in order to reach their conclusion. The original hosts of the show were columnist Dorothy Kilgallen, actress Arlene Francis, poet Louis Untermeyer, and psychiatrist Richard Hoffman.

It was on this day, September 3, 1967, that the last episode with John Daly as host of the game show “What’s My Line?” aired on CBS. The news of the cancelled show was made by the “New York Times” before even the cast was notified because the network felt as though game shows were no longer suitable for prime time television. The 876th and final episode showed clips from past episodes, brought back the original contestants, and had John Daly as the mystery guest.

“What’s My Line?” was extremely popular in its day and won three Emmy Awards for best Quiz or Audience Participation Show and a Golden Globe for Best TV Show in 1962. After its cancellation, it became syndicated as a daily production from 1968 to 1975 and is the longest-running game show in the history of U.S. prime time network television.