“The Kraft Music Hall” was a popular musical-variety program on NBC radio and television from 1933 to 1971.  It was created as a way to promote Kraft products that were already featured in advertisements and in-store displays.  The program featured “King of Jazz” Paul Whiteman as the orchestra leader and Ford Bond as the announcer.

It was on this day, June 26, 1933, that “The Kraft Music Hall” debuted.  The Kraft Company was adamant about keeping the entertainment and advertising portions of the show separate, so only the announcer was allowed to read commercials.  The commercials were very to-the-point and only focused on one product throughout the day.

“Kraft Music Hall” moved to big screen television in 1958 with every show featuring a guest entertainer.  The show booked huge names like Bob Hope, Cary Grant, Humphrey Bogart, and Simon and Garfunkel.  The show was successful overall but achieved its greatest success while being hosted by Perry Cosmo.